Affordable housing is often viewed as an urban conversation, but the real need extends far beyond city limits. In Milwaukee County’s North Shore communities, families, seniors, and local workers have long struggled to find attainable homes in neighborhoods close to schools, jobs, transportation, and walkable amenities.
The Hampton, a 17-unit affordable housing community now rising in the heart of Whitefish Bay, reflects Spoerl Commercial’s commitment to meeting that need with dignity, quality, and long-term community impact. Led by developer Brian Spoerl, the project is an example of how thoughtful development can open new doors for residents who have historically been priced out of high-opportunity areas.
Recently featured by Spectrum News 1, The Hampton has quickly become a visible example of what can be achieved when development, government, and community partners all move toward a shared goal: building opportunity where it has historically been hard to access.
Whitefish Bay is known for top-tier schools, safe streets, and high desirability. It also presents limited options for middle-income households. The Hampton was designed to address this gap directly.
Through over 3 million dollars in federal support administered by Milwaukee County, Spoerl Commercial is delivering apartments priced for households earning 50 to 60 percent of the county’s median income, with rents beginning around 950 dollars per month. This creates access for individuals and families who want to live near their jobs, support local businesses, and participate in the fabric of the community.
Completion is expected in May 2026, and interest is already strong. The Hampton has a growing waitlist from residents across the region seeking quality housing in a walkable, suburban environment.
Every detail of The Hampton was designed with livability in mind.
Future residents will enjoy:
The goal was simple. Create a building that blends with the village’s architectural character while providing the modern conveniences residents deserve.
Spoerl Commercial believes affordable housing should never feel "less than." It should feel like home. The Hampton reflects that belief in every brick and beam.
Construction recently reached a major milestone with a topping-off celebration. It was a moment that symbolized months of hard work, collaboration, and perseverance.
Bringing The Hampton to life required navigating a detailed approval process and working closely with local stakeholders. The project ultimately earned the support needed to move forward. Today, it stands as proof that progress and community character can coexist in ways that benefit everyone.
The Hampton is one of three affordable housing developments Spoerl Commercial is advancing in the Milwaukee metro area. Each project is guided by the same philosophy championed by Brian Spoerl:
As Wisconsin continues to face a shortage of attainable housing, Spoerl Commercial remains committed to being part of the solution. This includes thoughtful design, sustainable development practices, and partnerships grounded in trust.
Spoerl Commercial is a Milwaukee-based real estate developer focused on projects that strengthen communities. From affordable housing to future healthcare sites, the firm specializes in converting underused land into long-term public value.
To read the full interview and learn more about the context behind this project, visit the original article on Spectrum News.
